Hello I'm Irena Inumaru.
I was born in Belgrade, Yugoslavia (now called Serbia), lived in London and now based in Tokyo where my mum is from.
I am an illustrator, art director and sometimes designer. I love telling stories through drawings, and to do portraits of people that I find interesting. Currently I am working on my personal project, an illustrated book about Belgrade, where I was born. I am always open for any questions and commissions.
Follow me on Instagram to see my daily doodles.
I also keep a photo diary.
briefly about my history
I started drawing when I was very little. This is me 3 years old, my mum teaching me japanese kanji as an experiment. I used crayons and drew on everything. One day, some people convinced me I cannot draw and I entered a non-creative period.
When I grew up, I met a girl called Jelena on a snowy day, that made me believe in myself again. After that, I never stopped drawing.
I graduated from art college, and learned how to design books, do typography and illustrate. I started as a designer, then evolved to an art director. I started in a small digital agency, followed by Communis DDB in Belgrade then worked at Dentsu, Google UK, Ogilvy Action London, Geometry Global, Nike Japan and McCann in Tokyo.
Irena currently lives and works in Yanaka, a nostalgic part of Tokyo, Japan where people are still talking to each other.